North American organisation TSM has announced that Ned Watkins has joined the organisation as its Senior Vice President of Sales.
According to the announcement, Watkins will be responsible for all content monetisation.
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Watkins joins the organisation after seven years at collegiate athletic conference Pacific-12 where he served as Senior Vice President of Integrated Sponsorships and Sales. Prior to Pacific-12, he served as a National Sales Manager for CBS Corporation and Fox Broadcasting.
Andy Dinh, CEO and Founder of TSM, commented on the hire in a release: “Ned has the exact skillset TSM needs to lead our important existing partnerships, and bring new valuable brands into our organisation.”
TSM has a total of seven partners, most recently securing a deal with office furniture company Herman Miller. The firm joins the likes of Logitech G, food delivery service Grubhub, Twitch, GEICO, Legion by Lenovo and MTN DEW AMP GAME FUEL.
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Watkins spoke on his new role with the organisation: “I am thrilled to join TSM, one of the most recognisable and significant esports organisations in the world today. To join an organisation of this level, and be a driving force of its future is unbelievably exciting.
“Esports has seen significant growth in the past few years, growth that has exploded even more during the pandemic. There is a huge opportunity in this industry and I see lots of clean real estate available for high-profile brands to activate in new and innovative ways, and I am excited to show just how engaging a partner the organisation is and can be.”
Esports Insider says: Watkins’ experience in sales is going to enable TSM to monetise its content alongside expanding the organisation’s roster of partners. Expect more partners to join the organisation in the coming months.