French esports organisation Team Vitality has entered into a partnership with peripherals manufacturer SCUF Gaming.
The deal will see the company provide its controllers and accessories to Team Vitality’s players and content creators.
Alongside providing Team Vitality’s FIFA, Fortnite, and Rocket League rosters with controllers, the two entities will join forces on ‘collaborative efforts’ set to be announced later in 2021.
Nicolas Maurer, CEO of Team Vitality, commented on the partnership in a release: “We are really excited to work with such an industry-leading brand in SCUF gaming who really understands the demands of playing in different competitive environments.
“It’s great to be able to have our players across FIFA, Fortnite and Rocket League compete with the highest level of peripherals. It’s great to kick off 2021 with another great partner by our side who truly shares our goals and values.”
2021 has seen Team Vitality secure several new sponsors to bolster its commercial portfolio. In January, the organisation entered into partnerships with gym equipment company Incept, electronics manufacturer Philips Monitors, watch manufacturer Garmin, and supermarket chain ALDI France.
Duncan Ironmonger, Founder and CEO of SCUF Gaming, also spoke on the deal: “Since inception, SCUF has been dedicated to supporting the French esports community by bringing innovation to the competitive gaming controller category. Team Vitality is a giant in French esports and in just a few years, Vitality has been able to become one of the best esports organisations in the World.
“With initiatives like Vitality’s Hive in Paris, high-quality content, influencer support and unique brand collaborations, this partnership is a natural fit for SCUF and we’re excited to continue our journey sharing our values and passion.
Esports Insider says: In recent years, Team Vitality has become one of Europe’s most recognisable esports organisations. Considering its presence across a range of titles where controllers are often used, joining forces with SCUF is a logical decision.