Hong Kong-based organisation Talon Esports has entered into a partnership with digital media licensing provider ESPAT Media.
The deal will see Talon contribute images and video to ESPAT’s platform to build a ‘comprehensive content library’.
ESPAT Media becomes the sixth partner of the organisation, joining the likes of peripherals manufacturer Logitech G, streaming platform Twitch, and gaming chair manufacturer Noblechairs.
Sean Zhang, CEO of Talon Esports, commented on the partnership in a release: “As we continue to see the demand for esports content grow exponentially we are excited to be partnering with ESPAT to serve our fans and the community.”
ESPAT Media has covered a range of esports events, including the 2020 League of Legends World Championship, several Call of Duty League Home Series events, and the 2019 PUBG Global Championship.
Mario Prosperino, Co-Founder of ESPAT, also spoke on the collaboration: “ESPAT is providing digital media rights holders a passive revenue stream, with real-time global accessibility for the editorial and commercial user. Content derived from the lens of a team is unmatched, from behind the scenes at the facility to the adrenaline from a live event, we look forward to supporting the South East Asia region and being the distribution platform for Talon Esports.”
Talon Esports is not the first organisation ESPAT has joined forces with. In 2020, the media group has worked with Spanish organisation Team Queso and the Florida Mutineers Call of Duty League franchise.
Esports Insider says: ESPAT working with organisations to build a library of content is nothing out of the ordinary, however, the partnership still adds to the firm’s portfolio of esports clients whilst also enhancing media capabilities in esports.