NASCAR has joined forces with collegiate esports league NACE Starleague to launch the eNASCAR College iRacing Series. The series is open to over 500 colleges and universities across North America, with aspiring drivers competing for a chance to earn a share of $50,000 (£~36,859) in scholarships. Image credit: NASCAR, NACE Starleague RELATED: eNASCAR announces new partners and […]
European esports organisation QLASH has expanded into Latin America (LATAM) after establishing operations in Mexico. The organisation has announced a gaming house in Mexico City alongside a new FIFA 22 roster based in the region. Image credit: QLASH RELATED: QLASH and MAXNOMIC extend partnership for 2 years Whilst initially starting with FIFA, QLASH has confirmed […]
American brewing company Anheuser-Busch has been named an esports partner of Madison Square Garden properties CLG and Knicks Gaming. According to the release, the North American esports organisations will collaborate with Anheuser-Busch on Twitch livestream programming ‘to provide fans with insider access’. (ESI Illustration) Image credit: CLG, Knicks Gaming, Anheuser-Busch RELATED: Jonathon McDaniel appointed General […]
As football maintains its position as one of the most popular sports around the globe, individuals are becoming more hungry to consume football content. As a result, fans have increasingly been eyeing up a developing and rising form of sporting entertainment: football esports. Image credit: ESportsBattle RELATED: EsportsBattle adds heart monitors to cyber football streams Esports […]
AFK Group writes for ESI to detail the company’s launch of AFK Pros in 2021 and the subsequent journey it has embarked on. Image credit: AFK Pros RELATED: AFK Creators rebrands to AFK Group Overall, 2021 has been a challenging journey for businesses across all industries. However, when looking back through the last 12 months, […]
DreamHack Sports Games, MTG’s sports simulation business unit, and Swedish interest organisation Svensk Elitfotboll have announced drinks brand Dirtwater Fox Brewery as the latest sponsor for its 2022 eAllsvenskan season. As a result of the deal, the brand will be named the official cola soft drink for Sweden’s largest competitive FIFA league. Image credit: eAllsvenskan, Dirtwater Fox Brewery […]
European esports organisation G2 Esports has extended its partnership with Lenovo Legion, the gaming subsidiary of technology company Lenovo Group Limited. As a result, the brand will continue to be the desktop and laptop provider for the organisation along with supporting its female VALORANT team G2 Gozen. Image credit: G2 Esports RELATED: G2 Esports expands consumer products to […]
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below. On this week’s ESI Digest, we cover FaZe Clan […]
Gaming tournament and training platform Nicecactus has announced a partnership with McDonald’s to deliver a series of FIFA22 tournaments. As part of the deal, the two entities will organise seven qualifiers for the eSports Cup presented by McDonald’s in six countries: Saudi Arabia, UAE, Qatar, Bahrain, Oman and Kuwait. Image credit: Nicecactus RELATED: Nicecactus partners with […]
The Monaco Esports Federation (MeSF), Monaco eSports and Nicecactus have announced the second edition of its annual esports event, the Monaco Gaming Show. The event will feature tournaments in Fortnite and Rocket League, with a €20,000 (~£17,044) cash prize announced for each of the titles. Image credit: The Monaco Gaming Show RELATED: Esports Insider teams […]