ESports Professional

Anheuser-Busch named esports partner of CLG and Knicks Gaming

American brewing company Anheuser-Busch has been named an esports partner of Madison Square Garden properties CLG and Knicks Gaming. According to the release, the North American esports organisations will collaborate with Anheuser-Busch on Twitch livestream programming ‘to provide fans with insider access’.  (ESI Illustration) Image credit: CLG, Knicks Gaming, Anheuser-Busch RELATED: Jonathon McDaniel appointed General […]

ESports Professional

ESportsBattle: The rise of commercial football esports tournaments 

As football maintains its position as one of the most popular sports around the globe, individuals are becoming more hungry to consume football content.  As a result, fans have increasingly been eyeing up a developing and rising form of sporting entertainment: football esports.  Image credit: ESportsBattle RELATED: EsportsBattle adds heart monitors to cyber football streams Esports […]

ESports Professional

AFK Pros: Launching during uncertainty

AFK Group writes for ESI to detail the company’s launch of AFK Pros in 2021 and the subsequent journey it has embarked on.  Image credit: AFK Pros RELATED: AFK Creators rebrands to AFK Group Overall, 2021 has been a challenging journey for businesses across all industries. However, when looking back through the last 12 months, […]

ESports Professional

Dirtwater Fox Brewery named sponsor of eAllsvenskan

DreamHack Sports Games, MTG’s sports simulation business unit, and Swedish interest organisation Svensk Elitfotboll have announced drinks brand Dirtwater Fox Brewery as the latest sponsor for its 2022 eAllsvenskan season. As a result of the deal, the brand will be named the official cola soft drink for Sweden’s largest competitive FIFA league. Image credit: eAllsvenskan, Dirtwater Fox Brewery […]

ESports Professional

G2 Esports extends Lenovo Legion partnership

European esports organisation G2 Esports has extended its partnership with Lenovo Legion, the gaming subsidiary of technology company Lenovo Group Limited. As a result, the brand will continue to be the desktop and laptop provider for the organisation along with supporting its female VALORANT team G2 Gozen. Image credit: G2 Esports RELATED: G2 Esports expands consumer products to […]

ESports Professional

Nicecactus launches FIFA22 tournaments with McDonald’s

Gaming tournament and training platform Nicecactus has announced a partnership with McDonald’s to deliver a series of FIFA22 tournaments. As part of the deal, the two entities will organise seven qualifiers for the eSports Cup presented by McDonald’s in six countries: Saudi Arabia, UAE, Qatar, Bahrain, Oman and Kuwait. Image credit: Nicecactus RELATED: Nicecactus partners with […]

ESports Professional

Monaco Esports Federation announces Monaco Gaming Show 2021

The Monaco Esports Federation (MeSF), Monaco eSports and Nicecactus have announced the second edition of its annual esports event, the Monaco Gaming Show.  The event will feature tournaments in Fortnite and Rocket League, with a €20,000 (~£17,044) cash prize announced for each of the titles.  Image credit: The Monaco Gaming Show RELATED: Esports Insider teams […]

ESports Professional

EsportsBattle adds heart monitors to cyber football streams

As the esports sector continues to grow, developing technologies are constantly being utilised in order to add more value to fans. EsportsBattle is no different, with the esports platform introducing heart monitors to its ‘cyber football’ streams.   Equipped with Bluetooth and ANT, these monitors will provide data on competitors’ heart rates. This in turn is […]