All Esports

LEC has a break with Kit Kat sponsorship

Riot Games has added Nestlé brand Kit Kat as a sponsor of its European league LEC for the Spring Split. Kit Kat will sponsor the pauses in LEC’s broadcast to “make those minutes of downtime fly by.” Image credit: Riot Games RELATED: LEC retains support of four more partners for 2020 More activations between LEC and […]

All Esports

This week in Chinese esports: Wanda, HUYA

As part of our partnership with China Electronic Athletics, we’re bringing you the biggest headlines from the esports industry in China every week. This week in Chinese esports saw Wanda Cinema Games enter the industry, HUYA partner with LCS and LEC, and the country publish standards for esports practitioners. China publishes national standards for esports practitioners China published […]

All Esports

Team Liquid extends Jersey Mike’s sponsorship through 2022

Netherlands-based organisation Team Liquid has announced a three-year extension of its sponsorship deal with sandwich restaurant chain Jersey Mike’s. The companies first aligned at the start of 2019 for a partnership that has thus far spanned collaborative content along with giveaways and other promotions. Image credit: Team Liquid RELATED: Team Liquid enters analytical alliance with […]

All Esports

Riot Games announces franchising in CBLoL 2020 plans

Riot Games is planning on franchising Brazilian competition CBLoL and is starting the process in 2020. The future of the league will include a format where there’s an organisational buy-in and no chance of relegation, much like LCS, LEC, and LPL. Image credit: Riot Games RELATED: BIG and Red Bull expand partnership to cover League of […]

All Esports

LEC finds 2020 chair partner in AKRacing

Riot Games has appointed AKRacing as the official chair supplier of European league LEC for the entirety of the 2020 season. Fans of the league and its teams will be able to purchase a LEC-branded chair at a later date. Image credit: Riot Games RELATED: Riot Games taps HUYA as Chinese broadcast partner for LCS and […]