The Collegiate Esports Commissioner’s Cup (CECC) has announced a number of sponsors ahead of its live event at the Gateway Center in Atlanta, Georgia next month. CECC’s new partners for the event include hygiene brand Barbasol, Neustreet, the Leukemia and Lymphoma Society, meal replacement brand CTRL, Reveal Suits, education company Futures First Gaming, as well as […]
Tag: Overwatch
OverActive Media’s performance venue approved by City of Toronto
OverActive Media, the parent company of Toronto Ultra, Toronto Defiant, and MAD Lions, has secured lease terms approval from Toronto City Council for its new esports venue. OverActive Media first announced plans to build the esports and entertainment venue in February. Image credit: OverActive Media Group RELATED: OverActive Media reports $5.5m CAD revenue for Q3 […]
ESI London returns, Misfits raises $35m, Fnatic gets jersey sponsor | ESI Digest #61
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below. On this week’s ESI Digest we cover, ESI London’s […]
OverActive Media reports $2.1M CAD revenue for Q2 2021
OverActive Media Corp (OAM), the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has reported its Q2 2021 earnings — $2.1 million CAD (~£1.2 million), representing a growth of 71 percent YoY. Last quarter’s earnings bring total revenue to $3.4 million CAD for the first half of 2021, an increase of 56 percent YoY […]
Coca-Cola and State Farm reassessing Overwatch League sponsorships
Insurance company State Farm and soft drink manufacturer Coca-Cola are reevaluating its partnerships with Activision Blizzard’s Overwatch League, according to an article in The Washington Post. The two entities reached this decision in view of the harassment and discrimination allegations against female employees at Activision Blizzard. Image credit: Overwatch League RELATED: ONE Esports partners with Activision […]
NRG and San Francisco Shock announce Therabody partnership
North American esports organisation NRG and its Overwatch League franchise San Francisco Shock have named tech wellness company Therabody as its official recovery partner. As a result of the partnership, Therabody will provide its products to the players of both organisations. Image credit: Therabody, NRG, San Francisco Shock RELATED: NRG Esports and The General announce […]
REELY: Content is king, and optimisation is the crown
Video content optimisation is a key element of brand marketing strategies, and even more so if your brand is in gaming. The pandemic showed the world that video games connect and entertain. Over 662.7m people tuned in to live-streamed gaming content in 2020, a jump of 11 percent over the previous year, according to Newzoo. […]
OverActive Media strikes Red Bull partnership, announces new gaming studio
OverActive Media, the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has announced the Red Bull Gaming Studio after striking a multi-year partnership with the energy drinks brand. The Red Bull Gaming Studio, located inside OverActive Media’s new headquarters in Toronto, is expected to host gaming events such as tournaments, speaker sessions, artist […]
Ole Gunnar Solskjær joins ULTI Agency, OverActive Media raises $40m | ESI Digest #38
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below. On this week’s ESI Digest we cover, Ole Gunnar Solskjær and Jim […]
Enthusiast Gaming announces intention to list shares on NASDAQ
North American esports organisation Enthusiast Gaming has announced its intention to list shares on the NASDAQ, as the company aims to expand its shareholder base and increase development. As such, the organisation, which owns Luminosity Gaming, Overwatch League franchise Vancouver Titans, and Call Of Duty League side Seattle Surge, has filed a Registration Statement on Form […]