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LEC has a break with Kit Kat sponsorship

Riot Games has added Nestlé brand Kit Kat as a sponsor of its European league LEC for the Spring Split. Kit Kat will sponsor the pauses in LEC’s broadcast to “make those minutes of downtime fly by.” Image credit: Riot Games RELATED: LEC retains support of four more partners for 2020 More activations between LEC and […]

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Dignitas and Verizon enter 5G-focused partnership

North American organisation Dignitas has established a strategic partnership with telecommunications company Verizon. The deal includes the establishment of an esports training facility thats utilises 5G. Screenshot via: Dignitas RELATED: John Spiher boards Dignitas as Director of Partnerships & Activations The Verizon 5G Gaming Center will be a 5,500 square foot facility located in Los Angeles that […]

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This week in Chinese esports: Wanda, HUYA

As part of our partnership with China Electronic Athletics, we’re bringing you the biggest headlines from the esports industry in China every week. This week in Chinese esports saw Wanda Cinema Games enter the industry, HUYA partner with LCS and LEC, and the country publish standards for esports practitioners. China publishes national standards for esports practitioners China published […]

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Team Liquid extends Jersey Mike’s sponsorship through 2022

Netherlands-based organisation Team Liquid has announced a three-year extension of its sponsorship deal with sandwich restaurant chain Jersey Mike’s. The companies first aligned at the start of 2019 for a partnership that has thus far spanned collaborative content along with giveaways and other promotions. Image credit: Team Liquid RELATED: Team Liquid enters analytical alliance with […]

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Chicago Huntsmen finds peripherals partner in Turtle Beach

NRG Esports‘ Call of Duty League franchise Chicago Huntsmen has appointed Turtle Beach as its peripherals partner. The team will use Turtle Beach’s headsets when practicing, competing, and streaming. Image credit: Turtle Beach RELATED: Call of Duty League unveils partners for inaugural season This partnership is a continuation of the long-standing working relationship between OpTic Gaming […]

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OverActive Media partners with Universal Music Canada

OverActive Media, the parent company of Toronto Defiant, Toronto Ultra and MAD Lions, has entered a multi-year partnership with Universal Music Canada. The strategic partnership will see the companies collaborate on content with the aim of occupying the intersection of esports and music. Image credit: OverActive Media RELATED: OverActive Media hires Alyson Walker and Tyler Keenan Prior to the announcement of the partnership, […]

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LEC retains support of four more partners for 2020

Riot Games has announced the return of four more sponsors the 2020 season of its premier European league, LEC. Beko, Logitech G, Tchibo, and Warner Music will all return as sponsors of the competition for the upcoming spring and summer splits. Image credit: Riot Games RELATED: LEC finds 2020 chair partner in AKRacing Following on from […]