ESports Professional

FlyQuest names Mastercard as financial partner for its LoL teams

North American esports organisation FlyQuest has named financial company Mastercard as the official financial services partner for its League of Legends teams. Alongside the partnership announcement, Flyquest also revealed its new jerseys. Mastercard’s logo will be featured on FlyQuest’s League of Legends jerseys throughout the 2022 LCS Season. Image credit: FlyQuest RELATED: FlyQuest unveils rebranding […]

ESports Professional

KIA extends LEC partnership for 2022

South Korean automotive marque Kia Motors has extended its partnership with the League of Legends European Championship (LEC) for the 2022 season. As a result, the marque has been named the LEC’s Main Automotive Partner for a fourth consecutive year. Image credit: LEC, KIA Motors RELATED: LEC names LG UltraGear as gaming monitor partner KIA will […]

ESports Professional

Betway renews partnership with Beastcoast

Online betting platform Betway has renewed its partnership with North American esports organisation Beastcoast. As a result of the extension, the two parties will collaborate on a range of activations throughout 2022. Image credit: Betway, Beastcoast RELATED: Betway enters one-year agreement with Beastcoast The one-year deal originally saw Betway secure branding rights and access to the organisation’s […]

ESports Professional

Anheuser-Busch named esports partner of CLG and Knicks Gaming

American brewing company Anheuser-Busch has been named an esports partner of Madison Square Garden properties CLG and Knicks Gaming. According to the release, the North American esports organisations will collaborate with Anheuser-Busch on Twitch livestream programming ‘to provide fans with insider access’.  (ESI Illustration) Image credit: CLG, Knicks Gaming, Anheuser-Busch RELATED: Jonathon McDaniel appointed General […]

ESports Professional

WePlay Holding: Setting records in 2021

As a company that takes pride in doing things differently in the esports industry, WePlay Holding has long been an established media holding company and esports event organiser.  Its esports division, WePlay Esports, has recently been converting this approach into fruition, setting viewership records with some of the biggest esports events it has worked on […]

ESports Professional

G2 Esports extends Lenovo Legion partnership

European esports organisation G2 Esports has extended its partnership with Lenovo Legion, the gaming subsidiary of technology company Lenovo Group Limited. As a result, the brand will continue to be the desktop and laptop provider for the organisation along with supporting its female VALORANT team G2 Gozen. Image credit: G2 Esports RELATED: G2 Esports expands consumer products to […]