ESports Professional

Misfits Gaming Group strikes apparel partnership with ellesse

Multi-regional esports company Misfits Gaming Group (MGG) has announced a partnership with Italian sports apparel company ellesse. As a result of the deal, ellesse will become the official sports and lifestyle apparel provider for MGG’s properties across Europe and North America. Image credit: Misfits Gaming Group, ellesse RELATED: Misfits Gaming Group announces $35m funding round The […]

ESports Professional

Esports investment report, September 2021: Misfits, Wolves Esports, Astralis

Ranging from team acquisitions to impressive funding rounds, September saw a multitude of esports entities expand into other sectors of the industry. This includes notable announcements from the likes of Misfits Gaming Group, Galaxy Racer, Gfinity, Wolves Esports and Astralis, among others.  As such, Esports Insider has compiled a list of last month’s key investment […]

ESports Professional

MGG’s Unpause Media partners with soda brand Olipop

Misfits Gaming Group-owned independent media consultancy Unpause Media, previously known as The Misfits Agency, has announced a partnership with soda brand Olipop. As part of the deal, Unpause will become Olipop’s lead esports agency and guide its various advertising and branding investments in the gaming market.  Image credit: Unpause Media RELATED: Misfits Gaming Group announces […]

ESports Professional

Misfits Gaming Group bolsters commercial opportunities with Thece 

Multi-regional esports company Misfits Gaming Group has announced a partnership with second-screen mobile engagement ad platform Thece. The agreement looks to help Misfits generate more advertising opportunities for its streamers and influencers through the use of short-term brand deals brokered by Thece.  Image credit: Misfits RELATED: Misfits Gaming Group teams up with WIN Group According […]

ESports Professional

Key esports sponsorships and partnerships, August 2021

August was a busy month in terms of partnerships within the esports industry. As usual, Esports Insider, in collaboration with YouGov — a data and analytics company that provides global consumer opinion and behavioural data — collated some of this month’s most significant sponsorship and partnership news in esports. YouGov recently expanded its Global Fan Profiles […]

ESports Professional

Misfits Gaming Group teams up with WIN Group

Florida-based esports organisation Misfits Gaming Group (MGG) has announced a strategic partnership with esports betting company and WIN.gg founder WIN Group. According to the release, the partnership will see both entities work together to expand its reach in the esports marketplace. Image Credit: Misfits Gaming Group/ WIN Group RELATED: Misfits Gaming Group partners with Fanaply, […]

ESports Professional

Misfits Gaming Group partners with Fanaply, launches NFT collection

Florida-based esports organisation Misfits Gaming Group (MGG) has announced a partnership with digital collectibles developer Fanaply. As a result, the developer will release four sets of non-fungible tokens (NFTs) celebrating the organisation’s Call of Duty League (CDL) franchise team, the Florida Mutineers, qualifying for its first appearance in the post-season playoffs. Image credit: Misfits Gaming Group / […]

ESports Professional

RESPAWN Products becomes furniture partner of Misfits Gaming Group

Florida-based esports organisation Misfits Gaming Group (MGG) has welcomed gaming furniture manufacturer RESPAWN Products as its latest partner.  As part of the deal, all of MGG’s team members and influencers will receive a RESPAWN chair of their choice. Credit: Misfits Gaming Group RELATED: Misfits Gaming Group enters strategic partnership with Zoomph Alex Gonzalez, Marketing Manager […]