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LEC has a break with Kit Kat sponsorship

Riot Games has added Nestlé brand Kit Kat as a sponsor of its European league LEC for the Spring Split. Kit Kat will sponsor the pauses in LEC’s broadcast to “make those minutes of downtime fly by.” Image credit: Riot Games RELATED: LEC retains support of four more partners for 2020 More activations between LEC and […]

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This week in Chinese esports: Wanda, HUYA

As part of our partnership with China Electronic Athletics, we’re bringing you the biggest headlines from the esports industry in China every week. This week in Chinese esports saw Wanda Cinema Games enter the industry, HUYA partner with LCS and LEC, and the country publish standards for esports practitioners. China publishes national standards for esports practitioners China published […]

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LEC retains support of four more partners for 2020

Riot Games has announced the return of four more sponsors the 2020 season of its premier European league, LEC. Beko, Logitech G, Tchibo, and Warner Music will all return as sponsors of the competition for the upcoming spring and summer splits. Image credit: Riot Games RELATED: LEC finds 2020 chair partner in AKRacing Following on from […]

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Collegiate StarLeague enters two-year partnership with DreamHack

Collegiate esports tournament organiser Collegiate StarLeague has entered a two-year partnership with DreamHack. The deal sees Collegiate StarLeague become the official and preferred collegiate tournament provider for all of DreamHack’s North American events until 2022. Image credit: Collegiate StarLeague RELATED: Collegiate StarLeague appoints HyperX as peripherals sponsor Collegiate StarLeague’s tournaments will accommodate a variety of titles and genres, including […]

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Riot Games announces franchising in CBLoL 2020 plans

Riot Games is planning on franchising Brazilian competition CBLoL and is starting the process in 2020. The future of the league will include a format where there’s an organisational buy-in and no chance of relegation, much like LCS, LEC, and LPL. Image credit: Riot Games RELATED: BIG and Red Bull expand partnership to cover League of […]

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LEC finds 2020 chair partner in AKRacing

Riot Games has appointed AKRacing as the official chair supplier of European league LEC for the entirety of the 2020 season. Fans of the league and its teams will be able to purchase a LEC-branded chair at a later date. Image credit: Riot Games RELATED: Riot Games taps HUYA as Chinese broadcast partner for LCS and […]

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Riot Games serves up Bud Light partnership for LCS

Riot Games has brewed up a partnership with Bud Light to make it the official beer of North American competition, LCS. As part of the deal, Bud Light will be available at the LCS Arena and both Spring and Summer Split finals throughout 2020. Image credit: Riot Games RELATED: Magic Gaming enters multi-year partnership with Bud Light […]

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Team Reciprocity enters Latin America with Rainbow7 alliance

North American organisation Team Reciprocity has entered an agreement with Latin American organisation Rainbow7. As part of the deal, they will combine infrastructures and produce joint marketing and content initiatives. Screenshot via: Team Reciprocity RELATED: Team Reciprocity and LGD Gaming partner for CrossFire franchise Rainbow7 fields a team in the Liga Movistar Latinoamérica, otherwise known as […]