ESports Professional

KIA extends LEC partnership for 2022

South Korean automotive marque Kia Motors has extended its partnership with the League of Legends European Championship (LEC) for the 2022 season. As a result, the marque has been named the LEC’s Main Automotive Partner for a fourth consecutive year. Image credit: LEC, KIA Motors RELATED: LEC names LG UltraGear as gaming monitor partner KIA will […]

ESports Professional

The best esports advertising campaigns of 2021

Image credit: BMW With 2022 just moments away, it is time to reveal ESI’s yearly summary of the most creative esports advertising campaigns. At Esports Insider, we’ve chosen to celebrate the creativity of the industry by showcasing some of the most significant, captivating, and outstanding advertisements delivered throughout 2021, whether it be through long-running campaigns […]

ESports Professional

Key esports sponsorships and partnerships, August 2021

August was a busy month in terms of partnerships within the esports industry. As usual, Esports Insider, in collaboration with YouGov — a data and analytics company that provides global consumer opinion and behavioural data — collated some of this month’s most significant sponsorship and partnership news in esports. YouGov recently expanded its Global Fan Profiles […]

ESports Professional

LEC unveils SAP as latest partner for 2021

The League of Legends European Championship (LEC) has entered a data partnership with German software corporation SAP for the 2021 Summer Playoffs. As part of the deal, SAP will collaborate with the LEC stats team to create new statistics segments during the Summer Playoffs. SAP will also provide insights into the performances of fan-favourite LEC players, including […]

ESports Professional

EXCEL ESPORTS raises €20m through investment round

British Esports organisation EXCEL ESPORTS has completed a €20m (~£17m) investment round to fund its expansion and new headquarters. The round, which was first reported by Sky News, was led by investment firm JRJ Group. The company previously acquired a majority shareholding in EXCEL in 2018 alongside TOMS Capital LLC. Photo credit: EXCEL ESPORTS RELATED: EXCEL […]

ESports Professional

KitKat extends LEC deal, partners with LCL and 12 ERLs

Nestlé chocolate brand KitKat has extended its partnership with Riot Games’s League of Legends European Championship (LEC) and European Masters until 2023. Moreover, KitKat’s partnership with Riot Games has been extended to include the League of Legends Continental League (LCL), the publisher’s top CIS League of Legends competition, alongside 12 European Regional Leagues (ERLs) for […]

ESports Professional

Reported: Schalke 04 open to selling LEC spot for up to €20m

German football club Schalke 04 is looking into the possibility of selling its place in the League of Legends European Championship (LEC), according to reports by French newspaper L’Équipe. According to Paul Arrivé of L’Equipe, Schalke’s LEC spot is estimated to cost anywhere up to €20m (£17.2m), which is significantly higher than the €8m (~£6.89m) […]