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The most watched esports events of January 2020

Esports Insider collaborates with esports analytical firm Esports Charts to take a look at event viewership on a month-by-month basis. There isn’t a standard viewership metric that’s utilised and agreed upon by all parties in the industry at this point in time so it’s not always possible to compare events with a fair approach. Peak viewership isn’t the […]

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LEC finds savoury snacks partner in Pringles

Riot Games has announced that Pringles will be the savoury snacks partner of LEC for its 2020 spring split. The relationship between LEC and Pringles started in 2019 when the snack brand sponsored the European competition’s summer finals. Image credit: Riot Games RELATED: LEC re-energises for 2020 with Red Bull extension As well as being available at […]

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LEC has a break with Kit Kat sponsorship

Riot Games has added Nestlé brand Kit Kat as a sponsor of its European league LEC for the Spring Split. Kit Kat will sponsor the pauses in LEC’s broadcast to “make those minutes of downtime fly by.” Image credit: Riot Games RELATED: LEC retains support of four more partners for 2020 More activations between LEC and […]

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This week in Chinese esports: Wanda, HUYA

As part of our partnership with China Electronic Athletics, we’re bringing you the biggest headlines from the esports industry in China every week. This week in Chinese esports saw Wanda Cinema Games enter the industry, HUYA partner with LCS and LEC, and the country publish standards for esports practitioners. China publishes national standards for esports practitioners China published […]

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LEC retains support of four more partners for 2020

Riot Games has announced the return of four more sponsors the 2020 season of its premier European league, LEC. Beko, Logitech G, Tchibo, and Warner Music will all return as sponsors of the competition for the upcoming spring and summer splits. Image credit: Riot Games RELATED: LEC finds 2020 chair partner in AKRacing Following on from […]

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LEC finds 2020 chair partner in AKRacing

Riot Games has appointed AKRacing as the official chair supplier of European league LEC for the entirety of the 2020 season. Fans of the league and its teams will be able to purchase a LEC-branded chair at a later date. Image credit: Riot Games RELATED: Riot Games taps HUYA as Chinese broadcast partner for LCS and […]