ESports Professional

FlyQuest names Mastercard as financial partner for its LoL teams

North American esports organisation FlyQuest has named financial company Mastercard as the official financial services partner for its League of Legends teams. Alongside the partnership announcement, Flyquest also revealed its new jerseys. Mastercard’s logo will be featured on FlyQuest’s League of Legends jerseys throughout the 2022 LCS Season. Image credit: FlyQuest RELATED: FlyQuest unveils rebranding […]

ESports Professional

EXCEL partners with sports fashion retailer JD SPORTS

British esports organisation EXCEL Esports has secured a partnership with UK-based sports fashion retailer JD SPORTS. As a result of the partnership, JD SPORTS branding will be prominently featured across EXCEL’s team jerseys. Image credit: EXCEL / JD Sports RELATED: EXCEL ESPORTS launches community Fortnite tournament In addition, JD SPORTS has also secured exclusive naming […]

ESports Professional

KIA extends LEC partnership for 2022

South Korean automotive marque Kia Motors has extended its partnership with the League of Legends European Championship (LEC) for the 2022 season. As a result, the marque has been named the LEC’s Main Automotive Partner for a fourth consecutive year. Image credit: LEC, KIA Motors RELATED: LEC names LG UltraGear as gaming monitor partner KIA will […]

ESports Professional

Anheuser-Busch named esports partner of CLG and Knicks Gaming

American brewing company Anheuser-Busch has been named an esports partner of Madison Square Garden properties CLG and Knicks Gaming. According to the release, the North American esports organisations will collaborate with Anheuser-Busch on Twitch livestream programming ‘to provide fans with insider access’.  (ESI Illustration) Image credit: CLG, Knicks Gaming, Anheuser-Busch RELATED: Jonathon McDaniel appointed General […]

ESports Professional

ESI 2021 round-up: Looking forward

“Never let a good crisis go to waste,” Winston Churchill’s infamous saying goes. This was a lesson quickly gleaned by esports’ practitioners in the past two years. More important than dwelling on the past is how the pandemic’s difficult learnings are wielded in 2022 to help grow the esports industry. In order to provide a […]