ESports Professional

BBTV partners with LCK to provide content management solutions

Global media-tech company BBTV has signed a partnership with Riot Games’ League of Legends Champions Korea (LCK). As a result of the deal, BBTV will provide content management solutions to the Korean competition.  Image credit: BBTV / Riot Games RELATED: Riot Games partners with Intel for revamped Intel Arabian Cup The content management services BBTV will […]

ESports Professional

BIG extends partnership with die Bayerische

German esports organisation Berlin International Gaming (BIG) has extended its partnership with German insurance company die Bayerische. As a result, die Bayerische will remain BIG’s official insurance partner throughout 2022. Moreover, the insurance company will extend its commitment to the organisation’s League of Legends team as its main sponsor. Image credit: BIG RELATED: BIG extends […]

ESports Professional

Esports viewership break down with Esports Charts: January 2022

With League of Legends entering a new season and PUBG Mobile’s Global Championship kicking off 2022 with a bang, how has the esports scene performed viewership wise so far? Esports Insider, in collaboration with Esports Charts, delves into the world of esports viewership to highlight what audiences are currently watching and break down emerging viewership […]

ESports Professional

Polished chain: Behind the 100 Thieves digital collectible

Image credit: 100 Thieves Through a most cunning experiment, on February 2nd, 100 Thieves weaved its 2021 LCS esports victory story into a display of the business’s innovation. In the LA organisation’s signature parasocial content fashion, 100 Thieves CEO Matthew ‘Nadeshot’ Haag appeared in a video introducing the org’s 1.1 million Twitter followers to a […]

ESports Professional

FlyQuest names Mastercard as financial partner for its LoL teams

North American esports organisation FlyQuest has named financial company Mastercard as the official financial services partner for its League of Legends teams. Alongside the partnership announcement, Flyquest also revealed its new jerseys. Mastercard’s logo will be featured on FlyQuest’s League of Legends jerseys throughout the 2022 LCS Season. Image credit: FlyQuest RELATED: FlyQuest unveils rebranding […]

ESports Professional

LEC renews partnerships with Secretlab, Red Bull and Warner Music

The League of Legends European Championship (LEC) has renewed three key partnerships for the 2022 season. Gaming chair manufacturer Secretlab, record label Warner Music and energy drink brand Red Bull will return as the partners of the league. Moreover, the European competition has also announced its lineup of broadcast partners across a multitude of local […]

ESports Professional

EXCEL partners with sports fashion retailer JD SPORTS

British esports organisation EXCEL Esports has secured a partnership with UK-based sports fashion retailer JD SPORTS. As a result of the partnership, JD SPORTS branding will be prominently featured across EXCEL’s team jerseys. Image credit: EXCEL / JD Sports RELATED: EXCEL ESPORTS launches community Fortnite tournament In addition, JD SPORTS has also secured exclusive naming […]