North American esports tournament and production service company Unified has renewed its agreement with Riot Games for the LCS Proving Grounds. As a result of the partnership, the company will once again host circuit qualifiers for Proving Grounds, a North American academy and amateur League of Legends tournament. Image credit: Unified RELATED: LCS teams up […]
Global media-tech company BBTV has signed a partnership with Riot Games’ League of Legends Champions Korea (LCK). As a result of the deal, BBTV will provide content management solutions to the Korean competition. Image credit: BBTV / Riot Games RELATED: Riot Games partners with Intel for revamped Intel Arabian Cup The content management services BBTV will […]
The League of Legends European Championship (LEC) will be played in front of a live audience for the first time in two years. The LEC Spring Finals 2022 is still scheduled to take place at the LEC studio in Berlin, with a limited amount of tickets being made available for fans. Image credit: Riot Games RELATED: […]
German esports organisation Berlin International Gaming (BIG) has extended its partnership with German insurance company die Bayerische. As a result, die Bayerische will remain BIG’s official insurance partner throughout 2022. Moreover, the insurance company will extend its commitment to the organisation’s League of Legends team as its main sponsor. Image credit: BIG RELATED: BIG extends […]
Riot Games’ Liga Latinoamérica (LLA), the premier League of Legends competition in LATAM, has announced a partnership with multinational drink and brewing company AB InBev. As part of the multi-brand deal, AB InBev will provide support for League of Legends esports in Latin America throughout the rest of 2022. Image credit: AB InBev RELATED: AB […]
With League of Legends entering a new season and PUBG Mobile’s Global Championship kicking off 2022 with a bang, how has the esports scene performed viewership wise so far? Esports Insider, in collaboration with Esports Charts, delves into the world of esports viewership to highlight what audiences are currently watching and break down emerging viewership […]
Image credit: 100 Thieves Through a most cunning experiment, on February 2nd, 100 Thieves weaved its 2021 LCS esports victory story into a display of the business’s innovation. In the LA organisation’s signature parasocial content fashion, 100 Thieves CEO Matthew ‘Nadeshot’ Haag appeared in a video introducing the org’s 1.1 million Twitter followers to a […]
North American esports organisation FlyQuest has named financial company Mastercard as the official financial services partner for its League of Legends teams. Alongside the partnership announcement, Flyquest also revealed its new jerseys. Mastercard’s logo will be featured on FlyQuest’s League of Legends jerseys throughout the 2022 LCS Season. Image credit: FlyQuest RELATED: FlyQuest unveils rebranding […]
The League of Legends European Championship (LEC) has renewed three key partnerships for the 2022 season. Gaming chair manufacturer Secretlab, record label Warner Music and energy drink brand Red Bull will return as the partners of the league. Moreover, the European competition has also announced its lineup of broadcast partners across a multitude of local […]
British esports organisation EXCEL Esports has secured a partnership with UK-based sports fashion retailer JD SPORTS. As a result of the partnership, JD SPORTS branding will be prominently featured across EXCEL’s team jerseys. Image credit: EXCEL / JD Sports RELATED: EXCEL ESPORTS launches community Fortnite tournament In addition, JD SPORTS has also secured exclusive naming […]