ESports Professional

KIA extends LEC partnership for 2022

South Korean automotive marque Kia Motors has extended its partnership with the League of Legends European Championship (LEC) for the 2022 season. As a result, the marque has been named the LEC’s Main Automotive Partner for a fourth consecutive year. Image credit: LEC, KIA Motors RELATED: LEC names LG UltraGear as gaming monitor partner KIA will […]

ESports Professional

LEC unveils SAP as latest partner for 2021

The League of Legends European Championship (LEC) has entered a data partnership with German software corporation SAP for the 2021 Summer Playoffs. As part of the deal, SAP will collaborate with the LEC stats team to create new statistics segments during the Summer Playoffs. SAP will also provide insights into the performances of fan-favourite LEC players, including […]

ESports Professional

Reported: Schalke 04 open to selling LEC spot for up to €20m

German football club Schalke 04 is looking into the possibility of selling its place in the League of Legends European Championship (LEC), according to reports by French newspaper L’Équipe. According to Paul Arrivé of L’Equipe, Schalke’s LEC spot is estimated to cost anywhere up to €20m (£17.2m), which is significantly higher than the €8m (~£6.89m) […]