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This week in Chinese esports: Wanda, HUYA

As part of our partnership with China Electronic Athletics, we’re bringing you the biggest headlines from the esports industry in China every week. This week in Chinese esports saw Wanda Cinema Games enter the industry, HUYA partner with LCS and LEC, and the country publish standards for esports practitioners. China publishes national standards for esports practitioners China published […]

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Team Liquid extends Jersey Mike’s sponsorship through 2022

Netherlands-based organisation Team Liquid has announced a three-year extension of its sponsorship deal with sandwich restaurant chain Jersey Mike’s. The companies first aligned at the start of 2019 for a partnership that has thus far spanned collaborative content along with giveaways and other promotions. Image credit: Team Liquid RELATED: Team Liquid enters analytical alliance with […]

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Riot Games serves up Bud Light partnership for LCS

Riot Games has brewed up a partnership with Bud Light to make it the official beer of North American competition, LCS. As part of the deal, Bud Light will be available at the LCS Arena and both Spring and Summer Split finals throughout 2020. Image credit: Riot Games RELATED: Magic Gaming enters multi-year partnership with Bud Light […]

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Immortals partners with GameStop and Ironclad Performance Wear

Immortals, the LCS franchise owned by Immortals Gaming Club, has partnered with GameStop and Ironclad Performance Wear. The company will host an official kickoff event ahead of its return to the North American league with activations from both partners. Image Credit: Immortals Gaming Club RELATED: Immersive Esports launches, backed by Immortals and Complexity Gaming The […]

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Ry0ma signed by 100 Thieves as mid-laner

100 Thieves have brought back familiar faces during the LCS Offseason, but it seems that the team’s starting midway through Australia. The Oceanic Pro League, Tommy “ry0ma,” will start in the centre of the LCS roster of 100 Thieves, which is now being announced on Twitter. Ry0ma played for Bombers most recently, winning Split One […]