Riot Games has tapped Frisco, Texas as the host location for the spring finals of its North American league, LCS, with the Ford Center being its venue of choice. The finals will be hosted at the Ford Center in The Star on April 18-19th. The campus is home to the GameStop Performance Center – the facility owned by […]
Riot Games has extended LCS‘ partnership with Red Bull for 2020 and launched a PC bang-style cafe powered by Alienware. Alienware will help Riot Games launch the LCS Arcade, located at the LCS Studios in Los Angeles, California. Photo credit: Riot Games RELATED: Riot Games serves up Bud Light partnership for LCS Red Bull became the […]
As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Nike partner with two organisations, HUYA make multiple moves, FlyQuest announce a new CEO, and 100 Thieves open its facility. We also have a twice-weekly newsletter […]
As part of our partnership with China Electronic Athletics, we’re bringing you the biggest headlines from the esports industry in China every week. This week in Chinese esports saw Wanda Cinema Games enter the industry, HUYA partner with LCS and LEC, and the country publish standards for esports practitioners. China publishes national standards for esports practitioners China published […]
Netherlands-based organisation Team Liquid has announced a three-year extension of its sponsorship deal with sandwich restaurant chain Jersey Mike’s. The companies first aligned at the start of 2019 for a partnership that has thus far spanned collaborative content along with giveaways and other promotions. Image credit: Team Liquid RELATED: Team Liquid enters analytical alliance with […]
Riot Games has brewed up a partnership with Bud Light to make it the official beer of North American competition, LCS. As part of the deal, Bud Light will be available at the LCS Arena and both Spring and Summer Split finals throughout 2020. Image credit: Riot Games RELATED: Magic Gaming enters multi-year partnership with Bud Light […]
Riot Games has appointed HUYA as the Chinese broadcast partner for its North American league LCS and European league LEC. The Chinese live streaming platform is already the exclusive broadcast distribution partner in China for Korean league LCK. Image credit: Riot Games RELATED: HUYA enters term sheet with MTG, will acquire stake in ESL Alban Dechelotte, […]
Riot Games has established a partnership with fan engagement company and mobile game developer GreenPark Sports for the LCS. The deal will see GreenPark Sports produce “a bold new way” for fans of the North America league to engage with each other. Image credit: Riot Games RELATED: Riot Games releases 2019 statistics for LCS Matt Archambault, Head of […]
Immortals, the LCS franchise owned by Immortals Gaming Club, has partnered with GameStop and Ironclad Performance Wear. The company will host an official kickoff event ahead of its return to the North American league with activations from both partners. Image Credit: Immortals Gaming Club RELATED: Immersive Esports launches, backed by Immortals and Complexity Gaming The […]
100 Thieves have brought back familiar faces during the LCS Offseason, but it seems that the team’s starting midway through Australia. The Oceanic Pro League, Tommy “ry0ma,” will start in the centre of the LCS roster of 100 Thieves, which is now being announced on Twitter. Ry0ma played for Bombers most recently, winning Split One […]
