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Youyou Chen on the rise of Bilibili Esports

Founded in 2017, Bilibili Esports has become one of the most promising and prominent Chinese companies in esports. After acquiring a spot in the LPL in 2017 as its first move in esports, Bilibili Esports purchased a franchise in the Overwatch League in 2018 – establishing Hangzhou Spark. The huge success achieved by Bilibili Esports […]

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Chris Overholt explains rebranding Splyce to MAD Lions in LEC

Minutes before OverActive Media announced to the world that Splyce would no longer exist in Riot Games’ LEC as we know it – instead making way for Spanish brand MAD Lions – Esports Insider sat down with Chris Overholt, President and CEO of OverActive Media to discuss the decision. Photo credit: Bryan Luangmany | bluangmanyphotography.squarespace.com RELATED: Splyce rebrands […]

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Paul Hamilton explains how Atlanta FaZe came to be

Atlanta FaZe was recently announced as one of 12 Call of Duty League franchises, standing out from the other brands in both of Activision Blizzard’s franchised leagues. It is widely believed and rumoured that franchise names have to be exclusive to the league they’re in, though Atlanta FaZe utilises FaZe Clan‘s popular name – seemingly […]