Swedish esports organisation Ninjas in Pyjamas (NIP) has joined forces with Dutch independent FIFA academy Team Gullit to launch a new FIFA team called TG.NIP. The creation of the joint team secures both organisations a spot in the FIFA Global Series Masters programme, which consists of 16 pre-selected teams committing to the circuit. The programme […]
FIFA Ultimate Team community brand FUTWIZ announced its partnership with sportswear manufacturer hummel. The cooperation will see hummel become FUTWIZ’s official kit and product partner for the 2022 FIFA Esports season. Image credit: FUTWIZ / hummel RELATED: Astralis Group enters three-year deal with hummel Hummel is one of the oldest sportswear brands in the world […]
British broadcaster BBC has announced a partnership with EA SPORTS’ that will see the FIFA 21 Global Series European Regional Qualifiers be aired on its platforms. The European Regional Qualifiers and Playoffs will be shown on the BBC iPlayer, plus BBC Sport’s website and app. The competition will also still be available to watch on EA SPORTS FIFA’s Twitch and YouTube […]
The vicious slash of 2020 didn’t quite find the achilles tendon of esports, but even the largest event of the largest esport, League of Legends Worlds, moved with a visible limp; only the final between DAMWON and Suning hosted a live audience. Without live events, sports just don’t have the same spirit. eDivisie, the official […]
Ellevens Esports, a U.K-based esports organisation co-owned by Tottenham Hotspur player footballer Gareth Bale and 38 Entertainment Group, has announced Duracell as its official team sponsor for the 2020/2021 season. The partnership is part of a new Duracell campaign to increase their efforts to appeal to gamers through an exciting series of in-game and digital initiatives […]
Esports company DreamHack Sports Games and electronics retail company Elgiganten, together with Xbox, have announced a partnership for the fifth instalment of the eSuperliga. As an official partner of the eSuperliga, Xbox and Elgiganten have equipped the eSuperliga studio and player practice room with their consoles. RELATED: HyperX named as official supplier for eSuperliga The fifth […]
French top-flight football club Olympique de Marseille has announced its first steps in esports through a collaboration with Grizi Esport, a French organisation formed and owned by world-class footballer Antoine Griezmann alongside his brother Théo Griezmann. For the upcoming 2020/2021 season, two new players will represent Marseille during the various international and national competitions for the […]
Multinational retail company H&M Netherlands and the official Netherlands FIFA esports league eDivisie have agreed on an official partnership for two seasons. As a result of the partnership, the fashion brand will be visible at various times and in a variety of ways throughout the competition. Moreover, H&M will produce a high-quality video for the eDivisie community. […]
Udinese eSports, which is part of the Udinese Calcio Team, has announced a new partnership with Taiwanese multinational technology company BenQ. BenQ will provide new MOBIUZ monitors to all of Udinese eSports’ gamers, moreover, all official tournaments will be held at the Dacia Arena, the football club’s stadium. Credit: Udinese Esports RELATED: BenQ ZOWIE partners with […]
Esports tournament organiser ESL and the DFL German Football League have entered into a strategic partnership to further develop the Virtual Bundesliga (VBL). As part of the agreement, ESL will take over the entire media production for the national VBL competitions. Moreover, the Grand Final tournament and Club Championship, starting next week, will be editorially supported on […]