ESports Professional

Galaxy Racer: Investing in the future of MENA esports

Galaxy Racer’s MENA content creators. Image credit: Galaxy Racer Leading esports brands, athletes and celebrities have predominantly focused on engaging with esports communities across South East Asia, North America and Europe. The Middle East & North Africa (MENA) region’s potential, meanwhile, arguably remains largely untapped. This is despite the fact that MENA is one of […]

ESports Professional

“Esports 2.0”: Discussing ESL Gaming’s mobile esports ambitions

In 2021, esports expanded. Viewership figures continued to rise, and esports entities diversified across the sector in order to maximise potential. This led to a rise in cryptocurrency partnerships, metaverse conversations and global expansions. However, one topic perhaps most emphasised was mobile esports.  Major esports player ESL Gaming identified this trend and in March last […]

ESports Professional

StreamSpell: How creativity is changing lives

Can graphic design improve the quality of a creator’s content? That’s the question that inspired Daniel Mayhe to create StreamSpell in 2017. StreamSpell is an international design agency for streamers and content creators. Over the past four years, the company has been working to deliver high-quality creative work to streamers around the world. This can […]

ESports Professional

ESI 2021 round-up: Looking forward

“Never let a good crisis go to waste,” Winston Churchill’s infamous saying goes. This was a lesson quickly gleaned by esports’ practitioners in the past two years. More important than dwelling on the past is how the pandemic’s difficult learnings are wielded in 2022 to help grow the esports industry. In order to provide a […]

ESports Professional

ESI 2021 round-up: Looking back

As the sun sets on yet another year defined by the unyielding effects of the COVID-19 pandemic, one can’t help but step back and admire the intrinsic resilience of the esports industry.  Unprecedented logistical shifts put in place during 2020 endured into 2021, and our digital nature as an industry meant we fared far better […]

ESports Professional

The best esports advertising campaigns of 2021

Image credit: BMW With 2022 just moments away, it is time to reveal ESI’s yearly summary of the most creative esports advertising campaigns. At Esports Insider, we’ve chosen to celebrate the creativity of the industry by showcasing some of the most significant, captivating, and outstanding advertisements delivered throughout 2021, whether it be through long-running campaigns […]