ESports Professional

Nerd Street Gamers unveils CSL Esports and Albright College partnership

North American esports infrastructure company Nerd Street Gamers has announced a partnership with CSL Esports and Albright College. The deal will see the parties join forces to develop an esports facility that will be located at the college, which is situated in Reading, Pennsylvania. Image credit: Nerd Street Gamers, CSL Esports, Albright College RELATED: Nerd Street Gamers announce first-ever […]

ESports Professional

KIA extends LEC partnership for 2022

South Korean automotive marque Kia Motors has extended its partnership with the League of Legends European Championship (LEC) for the 2022 season. As a result, the marque has been named the LEC’s Main Automotive Partner for a fourth consecutive year. Image credit: LEC, KIA Motors RELATED: LEC names LG UltraGear as gaming monitor partner KIA will […]

ESports Professional

Betway renews partnership with Beastcoast

Online betting platform Betway has renewed its partnership with North American esports organisation Beastcoast. As a result of the extension, the two parties will collaborate on a range of activations throughout 2022. Image credit: Betway, Beastcoast RELATED: Betway enters one-year agreement with Beastcoast The one-year deal originally saw Betway secure branding rights and access to the organisation’s […]

ESports Professional

G2 Esports extends Lenovo Legion partnership

European esports organisation G2 Esports has extended its partnership with Lenovo Legion, the gaming subsidiary of technology company Lenovo Group Limited. As a result, the brand will continue to be the desktop and laptop provider for the organisation along with supporting its female VALORANT team G2 Gozen. Image credit: G2 Esports RELATED: G2 Esports expands consumer products to […]

ESports Professional

Subnation enters partnership with Fred Segal

Esports entertainment holding company Subnation Media has announced a partnership with clothing retailer Fred Segal. The deal will see the two parties join forces to launch ARTCADE, a ‘dynamic retail experience’ located on Sunset Strip in Los Angeles and within the Metaverse. Image credit: Subnation, Fred Segal RELATED: Subnation Media joins forces with Marquez Valdes-Scantling to launch esports […]

ESports Professional

OFFSET Esports renews FASTIO GO partnership

Portuguese esports organisation OFFSET Esports has renewed its existing partnership with mineral water brand FASTIO GO. As a result of the renewal, the brand’s logo will feature on the organisation’s 2022 jersey alongside its social media platforms. Image credit: OFFSET Esports, FASTIO GO RELATED: OFFSET Esports partners with devolo for CS:GO BootCamp The partnership between the two parties […]

ESports Professional

Beyond The Summit and Epic Esports Events expand partnership

Esports tournament operators Beyond the Summit (BTS) and Epic Esports Events have expanded its Dota 2-focused partnership.  As a result of the expansion, both operators will exchange broadcast rights for a number of tournaments taking place in 2022. Image credit: Beyond The Summit, Epic Esports Events RELATED: Exclusive interview: Bayes Esports becomes exclusive data partner of Beyond The Summit […]

ESports Professional

British Esports Association partners with College of Esports

The British Esports Association has announced an ‘exclusive’ partnership with the College of Esports, a university-level institution dedicated to esports degrees. As a result, the association will provide its industry expertise as part of the college’s foundation, undergraduate, and postgraduate courses. The courses will be held at its campus inside the Velodrome at the Queen Elizabeth Olympic […]

ESports Professional

Engelbert Strauss becomes named sponsor of Prime League

Esports agency and production company Freaks 4U Gaming has announced German workwear brand Engelbert Strauss as the named sponsor of the Prime League, a League of Legends competition in the DACH region. The multi-year deal will see the European regional league be renamed to the Strauss Prime League as of January 2022. Image credit: Freaks 4U Gaming, Prime League RELATED: […]

ESports Professional

Allied Esports and Cyberathlete Championship Series partner with Challengermode

Esports entertainment company Allied Esports and the Cyberathlete Championship Series (CCS) have announced a partnership with tournament platform Challengermode. The partnership will see all parties collaborate to host European and North American qualifiers for the 2022 Six Invitational. Image credit: Rainbow Six Siege RELATED: Challengermode partners with International Esports Federation The qualifiers for both regions will begin […]