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Astralis to launch soft drinks line with Royal Unibrew

Counter-Strike: Global Offensive team Astralis has established a partnership with Danish brewery Royal Unibrew. The deal will see Astralis have its own line of soft drinks in collaboration with Royal Unibrew brand CULT. Logo credits: Astralis, Royal Unibrew RELATED: Astralis extends OMEN by HP partnership through 2020 The partnership is specifically aimed at the Nordic market […]

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Fnatic partners with PCSpecialist to launch branded computer

London-based organisation Fnatic has announced computer manufacturer PCSpecialist as its new official gaming PC partner. The deal between the two UK-based companies will see Fnatic players supplied with PCSpecialist equipment – it also includes the creation of ‘The Official Fnatic Gaming PC’ for consumers across Europe. Photo credit: Fnatic RELATED: Fnatic unveils “simplified, cleaner, sharper” new logo […]

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Activision Blizzard enters multi-year deal with Google

Activision Blizzard will broadcast Call of Duty League, Overwatch League, and Hearthstone esports exclusively on YouTube. This is part of a multi-year deal between Activision Blizzard and Google that also sees Google Cloud become the preferred provider of the developer’s game hosting infrastructure. Logo credit: YouTube RELATED: Call of Duty League unveils partners for inaugural season […]

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100 Thieves Cash App Compound opens for business

North American organisation 100 Thieves has opened its headquarters and training facility, the 100 Thieves Cash App Compound. The 15,000 square foot facility is located in Los Angeles and has areas for training, streaming, content production, fashion design, and retail. Photo credit: 100 Thieves RELATED: 100 Thieves closes $35M Series B funding round The organisation announced […]

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Gen.G Tigers of Shanghai unveiled for NBA 2K League

Global organisation Gen.G has unveiled the brand identity of its NBA 2K League franchise, the Gen.G Tigers of Shanghai. The newly-launched team is the first NBA 2K League franchise to be located outside of North America and not be affiliated with an NBA side. Logo credit: Gen.G Tigers of Shanghai RELATED: NBA 2K League goes international with Gen.G […]

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This week in esports: Nike, CSPPA, Gucci, UNICEF

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Nike partner with T1, CSPPA form an alliance with ESL Pro Tour, Skillshot Media go independent, and Fnatic collaborate with Gucci. We also have a twice-weekly […]

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Skillshot Media goes independent, plans esports centre

Skillshot Media has completed a management buyout, meaning it is now independent from former owner Hi-Rez Studios. Todd Harris, Co-founder of Hi-Rez Studios and Nabil Ismail, former Vice President of Hi-Rez Studios will serve as CEO and COO of Skillshot Media respectively. Photo credit: Skillshot Media RELATED: Skillshot announce multiple partnerships to bring esports training arena […]

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CT Travel Group launches esports-dedicated travel management division

UK-based travel solutions company CT Travel Group has launched an esports-dedicated travel department, CT esports Travel. CT Esports aims to “provide comprehensive, high-touch and personable travel management” across the esports industry by saving organisations time, money, and stress. Image credit: CT esports Travel RELATED: Copenhagen Flames partner with Travel Sense Coinciding with its launch, CT esports […]

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Allied Esports to receive $5M investment from Brookfield Property Partners

Esports entertainment company Allied Esports is set to receive a $5 million (£3.84 million) investment from real estate company Brookfield Property Partners. The investment will assist Allied Esports in bringing its esports venue concept to malls and retail destinations. Photo credit: Allied Esports RELATED: Allied Esports and Simon to open esports venue in Mall of Georgia As part […]

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Astralis Group enters partnership with GLHF

Astralis Group has entered a partnership with online platform GLHF that has a sole focus on media and content. Set for re-launch in March 2020, GLHF is a competition platform that allows fans to compete with others while watching events. Image credit: Astralis Group RELATED: Astralis Group forges partnership with Newzoo Initially launched as a joint venture between […]