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Astralis to launch soft drinks line with Royal Unibrew

Counter-Strike: Global Offensive team Astralis has established a partnership with Danish brewery Royal Unibrew. The deal will see Astralis have its own line of soft drinks in collaboration with Royal Unibrew brand CULT. Logo credits: Astralis, Royal Unibrew RELATED: Astralis extends OMEN by HP partnership through 2020 The partnership is specifically aimed at the Nordic market […]

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Fnatic partners with PCSpecialist to launch branded computer

London-based organisation Fnatic has announced computer manufacturer PCSpecialist as its new official gaming PC partner. The deal between the two UK-based companies will see Fnatic players supplied with PCSpecialist equipment – it also includes the creation of ‘The Official Fnatic Gaming PC’ for consumers across Europe. Photo credit: Fnatic RELATED: Fnatic unveils “simplified, cleaner, sharper” new logo […]

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Activision Blizzard enters multi-year deal with Google

Activision Blizzard will broadcast Call of Duty League, Overwatch League, and Hearthstone esports exclusively on YouTube. This is part of a multi-year deal between Activision Blizzard and Google that also sees Google Cloud become the preferred provider of the developer’s game hosting infrastructure. Logo credit: YouTube RELATED: Call of Duty League unveils partners for inaugural season […]

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100 Thieves Cash App Compound opens for business

North American organisation 100 Thieves has opened its headquarters and training facility, the 100 Thieves Cash App Compound. The 15,000 square foot facility is located in Los Angeles and has areas for training, streaming, content production, fashion design, and retail. Photo credit: 100 Thieves RELATED: 100 Thieves closes $35M Series B funding round The organisation announced […]

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This week in esports: Nike, CSPPA, Gucci, UNICEF

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Nike partner with T1, CSPPA form an alliance with ESL Pro Tour, Skillshot Media go independent, and Fnatic collaborate with Gucci. We also have a twice-weekly […]

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Skillshot Media goes independent, plans esports centre

Skillshot Media has completed a management buyout, meaning it is now independent from former owner Hi-Rez Studios. Todd Harris, Co-founder of Hi-Rez Studios and Nabil Ismail, former Vice President of Hi-Rez Studios will serve as CEO and COO of Skillshot Media respectively. Photo credit: Skillshot Media RELATED: Skillshot announce multiple partnerships to bring esports training arena […]

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Astralis Group enters partnership with GLHF

Astralis Group has entered a partnership with online platform GLHF that has a sole focus on media and content. Set for re-launch in March 2020, GLHF is a competition platform that allows fans to compete with others while watching events. Image credit: Astralis Group RELATED: Astralis Group forges partnership with Newzoo Initially launched as a joint venture between […]

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Envy Gaming hires Sheri Simonson as Director of Sponsorship Activation

North American organisation Envy Gaming has announced the hiring of Sheri Simonson as its Director of Sponsorship Activation. Envy Gaming’s announcement, which was made via LinkedIn, describes Simonson’s “extensive background” in marketing, entertainment, sports, and gaming. Photo credit: Envy Gaming RELATED: DreamSeat partners with Envy Gaming and Allied Esports Simonson has previously worked as Manager of Merchandise Marketing for GameStop, […]

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We Are Nations and Ultimate Media Ventures enter global licensing agreement

Esports merchandising company We Are Nations has entered a long-term, global licensing agreement with Ultimate Media Ventures. The deal, which also includes a marketing partnership, will see We Are Nations license the ULT brand and IP to build its presence in North America, Europe, and further regions. Photo credit: Ultimate Media Ventures RELATED: Nerd Street Gamers establishes […]

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The best esports advertising campaigns of 2019

With 2020 almost upon us, it’s time to summarise some of the most creative advertising campaigns in esports throughout 2019.  This year, esports has collectively made strides in claiming a rightful place in the pantheon of entertainment industries. Indeed, esports now has its own category in The Emmys. Throughout 2019, we’ve seen more global brands […]