ESports Professional

Key esports sponsorships and partnerships, November 2021

Numerous endemic and non-endemic brands team up every month to create and nurture commercial partnerships while pushing the esports industry forward. Ranging from deals with car manufacturers to apparel collaborations, November wasn’t an exception. To keep everybody up to date, Esports Insider, in collaboration with Shikenso — a Germany based analytics company — has compiled […]

ESports Professional

Greater Copenhagen partners with Astralis and Ninjas in Pyjamas

Growth and development collaborative organisation Greater Copenhagen has announced a partnership with esports organisations Astralis and Ninjas in Pyjamas. As a part of the deal, Greater Copenhagen’s official investment promotion agencies, Copenhagen Capacity and Invest in Skåne, have launched a campaign that aims to showcase games development career opportunities in the region.  Image credit: Greater […]

ESports Professional

Esports investment report, September 2021: Misfits, Wolves Esports, Astralis

Ranging from team acquisitions to impressive funding rounds, September saw a multitude of esports entities expand into other sectors of the industry. This includes notable announcements from the likes of Misfits Gaming Group, Galaxy Racer, Gfinity, Wolves Esports and Astralis, among others.  As such, Esports Insider has compiled a list of last month’s key investment […]

ESports Professional

Astralis purchases Tricked Esport NLC spot

Danish esports organisation Tricked Esport has announced the sale of its League of Legends NLC spot to fellow Nordic organisation Astralis. As a result, Astralis’s academy team will now compete in Division 1 of the newly reformed NLC. Image credit: Astralis RELATED: Kosmos and Piqué partner with Ibai to purchase Astralis Superliga spot The news […]

ESports Professional

Astralis acquires Disrupt Gaming, enters into NA Rainbow Six League

European esports organisation Astralis has announced its expansion into North America by acquiring Disrupt Gaming and launching Astralis US.  Astralis will take over Disrupt Gaming’s assets, key staff, and facilities around its Rainbow Six team. The team will compete under the Astralis brand in Ubisoft’s North American Rainbow Six League. Image credit: Astralis RELATED: Kosmos […]

ESports Professional

Astralis Group announces commercial deal with POWER

Danish esports organisation Astralis Group has entered a commercial partnership deal with Nordic electronics retail chain POWER.  The agreement takes effect immediately and will remain active until December 2022. Credit: Astralis Group RELATED: Astralis teams up with Blux to develop blue light glasses According to the release, the agreement aims to ‘bring the organization’s teams […]

ESports Professional

Diversifying esports revenue streams: how are teams making money?

While valuations of esports organisations continue to soar and furrow brows worldwide, it’s a well-known fact that the fan monetisation of these groups is still leagues behind major sports clubs. The argument that economics in esports just work differently from their sporting counterparts is often overlooked. For example whilst esports organisations are hugely reliant on […]