Esports infrastructure firm ReKTGlobal, the parent company of team organisation Rogue, has announced that influencers Griffin Johnson and Josh Richards have invested in the company.
Johnson and Richards are original members of Sway House or Sway LA, the collective of popular TikTok content creators, and have more than 50m combined social media followers.
Dave Bialek, CEO of ReKTGlobal, commented in a release: “Griffin and Josh have uniquely captured the attention of Generation Z and beyond, and their influence is undeniable. They are both incredible additions to the ReKTGlobal ownership team. They have strong business instincts, a unique talent for developing viral content, and an understanding of how to connect with younger audiences and casual gamers.”
As co-owners, Johnson and Richards will work to develop content, merchandise, and activations across ReKTGlobal’s portfolio, which also includes the Call of Duty League’s London Royal Ravens.
“They are natural born hustlers and have leveraged their TikTok fame to step into acting and music, becoming entrepreneurs and investors in the process,” Bialek continued. “We couldn’t be more excited to welcome them to the ReKTGlobal family as we continue to bridge the gap between the world of esports, entertainment and pop culture.”
Richards is a co-founder of TalentX Entertainment, a management company for content creators. Back in May, ReKTGlobal and TalentX announced a joint venture called TalentX Gaming that focuses on video game content creators and esports athletes. Johnson now heads up the Sway Gaming House, a separate initiative from Sway LA.
“The fact that I can now say I own a part of London Royal Ravens and Team Rogue is unbelievably surreal,” said Johnson, in a release. “I am thankful to Dave and Amish [Shah, ReKTGlobal co-founder] for allowing me into the ReKTGlobal family with open arms. I can’t wait to get to work and help bridge the gap between traditional social media and esports.”
Esports Insider says: ReKTGlobal already has numerous musicians and athletes within its ownership group, and given the earlier TalentX alliance, it’s no surprise to see the firm court the young social media influencers as well. It’ll be interesting to see if the organisation gains more fanfare due to the popularity of Johnson and Richards.