VIE.bet, the esports wagering platform owned and operated by Esports Entertainment Group (EEG), has partnered with Brazilian professional gaming organisation SG esports.
As part of the deal, the VIE.bet logo will appear on SG esports’s jerseys, including when the team competes at The International 10 Dota 2 competition in October 2021.
Bux Syed, Director of VIE.bet said: “We are excited to announce this partnership with SG Esports. The organisation and their team have done a great job qualifying for The International this October. We’re looking forward to working closely with SG Esports to further expand our growth in Brazil and the rest of Latam.”
According to the release, the partnership will also take into account two Dota 2 teams, a CS:GO team and SG esports’s entire influencer roster.
Mateus Cysne Barbosa, CEO of SG esports also commented: “We are honoured to share a long-term partnership with Esports Entertainment Group and their VIE.bet brand. VIE.bet represents what we want for the world of betting and electronic sports — professionalism and transparency. These are the qualities we look for in our partners.”
Earlier in 2021, collaborated with NFL franchise the Indianapolis Colts to operate a co-branded esports tournament. Additionally, VIE.bet announced an exclusive betting partnership with CS:GO event cs_summit 8.
Esports Insider says: VIE.bet has been establishing itself as an esports household brand for some time, trying to distinguish itself from its competitors. By collaborating with SG esports, the betting operator will further expand its brand into South America, gaining popularity, and have the opportunity to take advantage of the local esports audience.