Beasley Esports, the organisation behind brands such as Overwatch League’s Houston Outlaws, CheckpointXP, and Team Renegades, has named Robyn St. Germain as its Executive Director of Sales & Global Partnerships.
As part of her new senior-level brand ambassador role, St. German will be responsible for overseeing Houston Outlaws’ sales operations, whilst also identifying and creating additional opportunities to leverage Beasley Esports’ brands.
St. German’s most recent role before joining Beasley Esports was with stock photography company Shutterstock, as the firm’s Sales Manager for its entertainment enterprise team.
Speaking about her new role, St. Germain commented: “I could not be more excited to be joining the Houston Outlaws organisation. With the overwhelming popularity of esports, the tremendous fans it reaches, and the innovative, creative spirit that lives at the Outlaws, I knew this was absolutely the right fit for me.
“With the success the team has already received and our plans to take this team to the next level, I am very enthusiastic about what the future holds.”
Prior to Shutterstock, St. Germain has also served as the West Coast Director of Sales and Custom Solutions at TheKnot Worldwide, Sports Illustrated Group for Kids’ West Coast Director, and at The Ellen DeGeneres Show as the programme’s Business Development Director, among others.
On St. Germain’s appointment, Beasley Esports’ Chief Operating Officer, Lori Burgess, added: “Robyn adds gravitas and bench strength to any sales leadership team she commits to. Robyn possesses an incredible ability to engage and motivate clients to work with her, sharing their most vulnerable and mission-critical needs so that she can deliver game-changing solutions.
“She has an award-winning personality and serves as an outstanding brand ambassador for any brand she chooses to represent. It has been nothing short of a privilege to have worked with her on three different occasions throughout in my publishing career.”
Esports Insider says: Increasing brand value is imperative to an esports organisation’s success. The appointment of Robyn St. Germain will hopefully continue to strengthen the Houston Outlaws and Beasly Esports’ commercial identity.