Esports live-odds provider Oddin has partnered with Polish bookmaker BetX to introduce its new esports iFrame solution.
The vision of both companies is to provide the most entertaining live esports betting experience, with Polish users now having the opportunity to engage with an esports betting solution that ‘understands their needs’, according to a release.
The iFrame is made specifically for esports bettors, focusing on a variety of coverage, aiming to have the highest number of live betting opportunities and highest uptime available. The partnership between the two comes just a week after Oddin received major funding from a group of investors.
Mateusz Banas, COO of BetX commented: “We believe that younger generations are a key part of our future, and it is well known that they love esports, especially here in Poland.
“We believe that Oddin is offering a complete product with the widest and most customer-friendly offer for clients who may not need to search any further for everything they need to bet on esports and have great fun doing it!”
Marek Suchar, Head of Partnerships at Oddin added: “We are extremely grateful to find a partner like BetX that understands the potential of esports and wants to innovate their sportsbook offering.
“The iFrame integration was seamless and we’re excited to see our product live. The Polish market is a key esports region in Europe, with a massive following already, so launching there with a trusted partner such as BetX is just a perfect match.”
The demand for a competitive esports betting product has been rising steadily over the last few years, particularly in recent months. It was announced recently that esports betting platform Luckbox had raised almost $18 million (~£12.82m) in a private placement round.
Esports Insider Says: The competition for esports betting is heating up, and Oddin and BetX are throwing their hats into the ring with a partnership that introduces iFrame, which should bring more live esports for Polish people to bet on.