Swedish games development studio NAG Studios has received $1 million (£765,565) in investment through a pre-seed round.
The round was led by London Venture Partners, an early-stage fund that has invested in Supercell, Unity, and Playfish.
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With the capital, NAG Studios plans to add games developers to its ranks to “alter the course of competitive gaming & esports” and “build a role model studio in both development culture and brand.”
Are Mack Growen, General Partner at London Ventures Partners, spoke on the decision: “Competitive multiplayer games are the backbone of the modern, online gaming industry, and have pushed games into mainstream culture as the dominant media form.
“Peter and Johan bring complementary backgrounds and unique insights – each having intimate knowledge of competitive games, their development and community – to provide the next generation of competitive, gaming entertainment. Their total entertainment concept and community approach sets them apart from anything we’ve seen in the space.”
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As well as London Venture Partners, NAG Studios has received investment from early-stage venture capital firm Antler. Ninjas in Pyjamas founder Emil “HeatoN” Christensen serves as an advisor to the studio.
Peter Stahl, CEO and Co-founder of NAG Studios, commented: “This opportunity, to merge 40+ years of AAA game making experience with a deep expertise & network of competitive gaming professionals, is incredibly unique and strong. We aim to build competitive games with a novel format, like a digital super bowl that is as exciting to watch as it is to play.
“Today’s gamers aren’t just playing anymore. They are also watching. Streamers are the new superstars, but games are still only built to be played. Together with streaming and gaming professionals integrated into the studio, the game is to be truly made for the new gaming culture.”
Esports Insider says: NAG Studios is certainly ambitious in its wording so we’re keeping a keen eye on how it executes its plans, especially after this round of investment. Some interesting people are involved in the studio and that only raises our expectations for its output.