Southeast Asian esports organisation Mineski Global has teamed up with esports platform VPGAME to expand and improve grassroots esports offerings to consumers in the region.
Both organisations will be sharing resources and collaborating on a number of fan engagement initiatives.
The new working relationship will see VPGAME offer esports marketing data and a platform for Mineski Global to advertise its regional events via the VPGAME website, vpgame.com. The two parties will also collaborate on a series of joint tournaments and fan activations.
Mineski Global will lead the organisation and local marketing of upcoming events, while VPGAME will handle community activations and reward distribution.
VPGAME is also expected to use feedback from users to optimise and improve the quality of its flagship app, the VPGAME Esports app. The new partnership is the third notable deal for VPGAME, which is a sister organisation of Chinese esports organisation LGD Gaming.
VPGAME has previously partnered with Indoesports.com to improve esports coverage in Indonesia, as well as collaborating with Southeast Asian steaming platform NimoTV to provide coverage of the Indonesian leg of the Mobile Legends: Bang Bang Professional League Season 6.
Esports Insider says: The partnerships looks to be a good opportunity for both organisations to expand their presence and engagement in the SEA region. For Mineski Global it’s another opportunity to further integrate its brand amongst the esports consumer base in Southeast Asia, especially since the opening of its global headquarters in Manila in December last year. For VPGAME, attaching itself to a big brand in the region with a presence across Indonesia, Thailand and The Philippines allows the company to engage with a broad base of fans and get them familiar with the VPGAME Esports app.