International esports television channel GINX Esports TV has joined forces with esports talk show network Preediction after striking a content agreement.
The partnership will see talk shows owned by Preediction appear on GINX as part of a one-hour weekly block beginning on December 1st (yesterday).
Preediction shows cover a range of titles including Call of Duty, Dota 2, Super Smash Bros., and Rocket League.
Solenne Lagrange, Marketing and Content Director at GINX Esports TV, spoke on the collaboration in a release: “GINX TV is no stranger to producing and distributing high quality content for gaming enthusiasts around the world. With Preediction, we have found a natural partner. Their wide array of talk shows naturally complements our already extensive line-up of news, event-coverage, guides and various shows dedicated to esports lifestyle.”
Along with broadcasting new shows, the two parties will also collaborate to promote its catalogue to networks and brands across Europe and the UK.
In July, GINX Esports TV entered a commercial partnership with advertising platform Venatus which saw the channel’s online platform monetised in a bid to grow the company from a commercial standpoint.
Aron Glatzer, CEO and Founder of Preediction, also commented on the partnership: “GINX Esports TV’s global reach and well-regarded programming line-up is a perfect partner for Preediction to continue expanding its esports & gaming audience into new verticals.”
Esports Insider says: A deal where new content will be available to viewers is certainly a positive for those that tune into to GINX regularly. Depending on the success of the partnership, this could be the catalyst for Preediction to sign deals of a similar nature with other networks in the future.