North American esports organisation Evil Geniuses has announced the launch of The Creator Collective, a project featuring a dedicated group of streamers and content creators.
The initiative will be led by Taylor Heitzig-Rhodes, formerly of Queens Gaming Collective, who has been named Evil Geniuses’s Director of Talent Management.
Heitzig-Rhodes previously served as Queens Gaming Collective’s Head of Talent and as an Esports Agent for Evolved. Prior to entering esports, she worked across various roles at Headspace, and coached chess professionally at STAR Education.
Heitzig-Rhodes spoke on the announcement: “With the Creator Collective, we are taking the incredible personalities of EG and doubling down to provide them with additional resources and support to grow their audiences.
“I am so fortunate to be able to come into an established group of loyal, excited, mind-blowingly creative individuals at EG and can’t wait to show you all that we have planned.”
According to the release, The Creator Collective is a group of ‘highly specialised individuals with skills to inspire gamers to #LIVEEVIL’.
Among the content creators who joined the group are ARUUU, Lisa Wallen, Tarik Celek, Justin ‘FearItself’ Katz and Stephen ‘Swim’ Huguenard.
Moreover, the group is also bringing in Evil Geniuses’s fighting game athletes Jon ‘dekillsage’ Coello and Dominique ‘SonicFox’ McLean.
“Don’t worry, our pro players are still going to compete and dominate, ” added Heitzig-Rhodes.
“While the Fighting Game Community (FGC) continues to evolve its competition structure, we want to make sure that Ricki, SonicFox, and dekillsage can continue to connect with their communities in new ways between events.”
Esports Insider says: Signing content creators has become a common practice among esports organisations seeking to keep their audiences engaged and entertained. Creating a dedicated group of creators to maximise these efforts seems like a smart next step by Evil Geniuses, that will potentially help to grow the organisation’s fan base. Moreover, Taylor Heitzig-Rhodes’s experiences with talent management seem like a good fit for the position of EG‘s new Director of Talent Management.