DreamHack Sports Games, a business unit of MTG that focuses of sports simulation titles, has appointed Roger Lodewick as CEO.
He served as the Co-CEO of DreamHack until the recent shuffle took place, bringing DreamHack and ESL together under ESL Gaming.
Lodewick’s experience prior to DreamHack saw him serve as CEO of Zoomin, CCO of Comosa, and a Senior Media Rights Sales Executive at TEAM Marketing where he was responsible for the sale of the UEFA Champions League and Europe League media rights.
Lodewick spoke on the change in a release: “I’m excited to join DreamHack Sports Games as we provide a unique combination in this field of esports. We have already proven to be able to a convert traditional sports brands into relevant and meaningful media esports products enabling both sports IP holders and broadcasters the opportunity to extend, retain and regain the young demographics. I’m thrilled to be part of innovating and growing the esports Sports Gaming industry.”
DreamHack Sports Games focuses on sports games, counting the European eTour, eSuperliga, eDivisie, and eAllsvenskan amongst its products. These events were made as “entertaining media products,” utilising titles such as FIFA.
Maria Redin, President and CEO of MTG, also commented: “I’m pleased that Roger Lodewick has agreed to head up DreamHack Sports Games. He brings a wealth of experience, a vast network in sport and a proven track record of working with both traditional sports IPs as well as the esports industry and is therefore a perfect match for DreamHack Sports Games.”
Esports Insider says: The changes at MTG were made out to be extremely exciting and positive but it’s becoming increasingly clear that it was more of a staff restructuring exercise. DreamHack Sports Games is an interesting business unit and it seems as if Lodewick is well-equipped to oversee its growth and operations.