North American esports organisation Dignitas has named Zytara Labs as its official partner for digital playing cards and NFTs.
The multi-year partnership will see Zytara Labs create a series of Dignitas NFT collections and playing cards on the DigitalBits protocol. Zytara will launch its NFT platform in Q3 2021.
Dignitas NFTs and digital playing cards will feature Dignitas’s logo in the style of the organisations’ rebrand earlier this year. Per a release, the collectables will serve to ‘commemorate players and seasonal events, celebrate moments and provide rare privileges for Dignitas fans’, whilst also offering ‘new and exciting ways to engage with their favourite players’.
John Spiher, Vice President of Partnerships at Dignitas, commented: “NFTs are the logical next step for esports teams, and we are excited to be leading this emerging wave in the gaming industry. We look forward to working alongside Zytara Labs to create innovative fan opportunities to collect and trade our new playing cards and other NFTs.”
Furthermore, Zytara Labs and Dignitas will collaborate on various activations through social media and Twitch giveaways.
Zytara Labs has formed a number of NFT partnerships with celebrities and brands, including Floyd Mayweather, singer-songwriter Ozuna, and Dole.
NFT collections are the latest trend in esports monetisation and fan engagement strategies. So far this year, we have seen announcements from BLAST Premier, WePlay, G2 Esports, Flashpoint, Virtus.Pro and Simplicity Esports, to name a few.
Zytara Labs Founder and CEO Al Burgio added: “We are excited to be working with an innovative team such as Dignitas to create a series of NFT collections and seasonal player cards for fans. We’ve only begun to see a small part of how NFTs can be leveraged to engage fans and provide a closer connection to their favourite team and players.”
Esports Insider says: Esports organisations have turned to new technologies to engage fan bases for years to come while offering a potential return on investment. This ROI could be monetary or fan engagement purposes but in essence, it creates a win-win scenario for organisations.