North American esports organisation Counter Logic Gaming (CLG) has announced it has entered into a marketing partnership with sunglasses manufacturer goodr.
The deal will see goodr become an official partner for all of CLG’s rosters along with the two parties collaborating on creating CLG-branded sunglasses.
The branded sunglasses will be available in early 2021 as part of the ‘GAME goodr’ collection which launched in October. The partnership also marks the sunglasses manufacturer’s entrance into esports.
Dan Fleeter, Chief Operating Officer at CLG, spoke on the partnership: “CLG is proud to partner with organisations that align with our innovative, creative mentality and we believe our new partnership with goodr fits this objective perfectly. We are beyond excited to collaborate with goodr and create CLG-branded glasses that our fans will love, and we are excited to work together on additional unique initiatives throughout this partnership.
Goodr becomes the ninth partner of the organisation, joining the likes of FedEx, GT Omega Racing, Flexfit LLC, Squarespace, energy drink brand MTN DEW AMP GAME FUEL, Newegg, and streaming platform Twitch.
Stephen Lease, Chief Executive Officer at goodr, also commented: “As our first foray into the gaming industry, the partnership with CLG gives us insight to what gamers want in a pair of sunglasses. We’re excited to share the CLG x GAME goodr sunglasses with gamers.”
Esports Insider says: Seeing another non-endemic brand make enter the industry is always a positive considering the current global situation. CLG is an established organisation so all eyes will be on it to determine whether this partnership will be fruitful.