ESports Professional

TOP Esports attracts Beats Electronics jersey sponsorship

Consumer audio manufacturer Beats Electronics has sponsored Chinese League of Legends organisation TOP Esports. Photo Credit: lolesports / TOP Esports The Apple-owned audio company’s branding was spotted on the right shoulder of TOP Esports’ player jerseys during Saturday’s League of Legends World Championship knockout stage. Beats Electronics has become the sixth official sponsor of the […]

ESports Professional

Riot Games details VALORANT First Strike North America Qualifiers format

Riot Games has announced the qualification format for its First Strike VALORANT tournament in North America, with Nerd Street Gamers (NSG) and Engine Media/UMG Gaming both staging separate qualifiers.  Riot is partnering with NSG after the latter produced a string of successful Valorant tournaments with the Ignition Series. On their partnership with Riot, NSG founder and CEO […]

ESports Professional

HellRaisers reveals Mazda collaboration

Esports organisation HellRaisers has announced a partnership with Auto International, Mazda’s official distributor and brand importer for Ukraine. As a result of the partnership with Mazda’s subsidiary, the car manufacturer will gain a presence on HellRaisers’ media activities such as videos and projects with ‘leaders of the car and esports industries’. Moreover, the firm will […]

ESports Professional

Adaplay provides esports offering to UK secondary schools

Adaplay is looking to boost esports participation in the UK with the introduction of Rocket League and Fortnite tournaments for secondary school students. The tournament organiser has created a series of competitions around the two titles in order to ‘create an inclusive, safe and secure environment’ for young people to compete in esports.   Credit: Adaplay RELATED: […]

ESports Professional

HyperX offers a look inside its wide-reaching partnership strategy

HyperX defies conventional marketing trends. Rather than focus on a small, select group of partners, the gaming peripheral brand takes a broad approach that includes over 100 business relationships in addition to countless influencers and streamers. Esports Insider sat down with Daniel Kelley, HyperX Director of Corporate Marketing, and learned that there is, indeed, a method to the madness. […]

ESports Professional

Global Esports Federation teams up with Sports Innovation Lab

The Global Esports Federation (GEF) has named technology and research company Sports Innovation Lab as a global supporter. As a result of the partnership, Sports Innovation Lab will look to use its knowledge and expertise to develop GEF’s events portfolio. Photo credit: Global Esports Federation RELATED: Global Esports Federation joins forces with Nielsen Sports Innovation Lab has collaborated with the […]

ESports Professional

Chiefs Esports Club to host L’Oréal Valorant Invitational

Australian esports organisations Chiefs Esports Club has announced the launch of Oceania-based VALORANT tournament, the L’Oréal Men Expert Invitational. The tournament will see eight of the region’s top VALORANT teams compete over three days, with a prize pool of AU $10,000 (~£5,480) and five gaming PCs up for grabs. Image credit: Chiefs Esports Club RELATED: Chiefs Esports Club […]