North American organisation FaZe Clan and consumer audio manufacturer Beats By Dr. Dre have partnered to produce a special-edition line of Studio3 Wireless headphones.
The limited-run will see 500 headsets, wrapped in FaZe Clan’s signature red tiger camouflage, sold through a lottery system facilitated by e-commerce marketplace NTWRK. Participants can enter the open drawing by going to the marketplace’s website with the winners announced live on NTWRK’s app on December 1st at 6pm PST (December 2nd at 2am GMT).
The FaZe Clan-branded headset will be sold at the Beats Studio3 Wireless headphones retail price of $349.95 (~£262.61).
FaZe Clan member Kristopher “FaZe Swagg” Lamberson commented on the deal in a release: “FaZe partnering with Beats has been a super meaningful moment for gaming and music culture. We’ve created so much cool content together but now that we’re teaming up on a product release with these Studio 3 wireless headphones in the classic FaZe Red Tiger Camo, our fans are going to go wild. I hope everyone loves them as much as I do.”
FaZe Clan’s relationship with the Apple-owned electronics company spans as far back as April when Beats Electronics co-founder Jimmy Iovine led an investment round for the North American organisation. Shortly after in May, the pair revealed a set of FaZe Clan-branded products to promote Beats Electronics’ Powerbeats Pro line alongside FaZe’s 10-year anniversary.
In October, Beats Electronics sponsored Chinese League of Legends organisation TOP Esports. The deal struck during the League of Legends World Championship, placing the Beats By Dr. Dre logo on the right shoulder of the organisation’s official jersey.
Esports Insider says: FaZe Clan’s 10-year anniversary has been too large to ignore. The North American organisation with deep roots in street culture and fashion has become synonymous with brand collaborations, ushering in unique crossovers such as the latest with Beats By Dr. Dre.