Southeast Asian esports organisation Bacon Time has announced a collaboration with streetwear brand Auntys Haus.
As a result, the two parties will join forces to create an ‘esports-inspired’ clothing range.
In 2019, Bacon Time was acquired by Singaporean gaming media company Ampverse. Since its acquisition, the organisation has entered into PUBG Mobile esports where the team managed to win the first season of the AIS eSports Pro Series.
Ferdinand Gutierrez, CEO of Ampverse, commented on the collaboration in a release: “This unique collaboration is a great reflection of the evolution of esports as a lifestyle. Nick and the Auntys Haus team bring a unique creative style and a relatable aesthetic through colourful ready-to-wear collections which align well with the Bacon Time brand vision. We’re excited for both Bacon Time and Auntys Haus fans to check out the new range.”
Auntys Haus becomes the eighth partner of Bacon Time, joining the likes of KFC, clothing shop Atmos Bangkok, and Tur Hair Salon on its roster of partners.
Nick Supreda, Founder of Auntys Haus, also commented on the deal: “We’re incredibly excited to be working with one of the most iconic esports communities in Southeast Asia. We’ve developed a range inspired by both brands and we cannot wait to see Bacon Time fans rocking this on the streets.”
Esports Insider says: Fashion is a vertical that several esports organisations are getting involved in and it’s no surprise to see the trend continue to grow across the globe. For Bacon Time, the collaboration is another step for the organisation to become one of the most recognisable in Southeast Asia.