Overwatch League side Houston Outlaws, parented by Beasley Media Group, has announced Adam Hobbs as its new Executive Director of Marketing and Branding.
The appointment comes after the Houston Outlaws continue to ramp up their 2021 infrastructure with more seasoned talent and a heightened focus on driving sponsorship revenues and fan affinity.
Hobbs brings a tremendous amount of expertise and experience to the Houston Outlaws, having most recently served as Head of Marketing for top tier esports organisation, Counter Logic Gaming. Whilst at CLG Hobbs oversaw content and brand strategy across a number of titles and content creators.
Most recently, Hobbs created and produced global campaigns for a variety of highly influential and respected brands in the world, namely Razer, Red Bull, Toyota and Uniqlo.
Lori Burgess, Beasley Esports Chief Operating Officer commented: “Adam brings the perfect combination of esports and entertainment marketing leadership to the Outlaws as we poise our organisation for fan and audience growth in 2021. Adam’s ability to ‘dream big and execute even bigger’ makes him the perfect addition to the Outlaws as we work to extend our brand across all media platforms.”
His work with major influencers including Lady GaGa, Tiesto, Deadmau5 and Skrillex have also been widely published and covered by Billboard, Forbes and The Fader.
Adam Hobbs, in his new role as Houston Outlaws’ Executive Director of Marketing & Branding, spoke on his new venture: “I’m beyond excited to join the Outlaws at what I think is a key turning point in the development of the organisation.
“From the start, I was in total alignment with the vision for the team and the direction of the Outlaws brand. I hope to build on that and bring it to life through content and experience that will excite our current fans and convert new ones. Outlaws fans deserve the best and that is what I want to give them.”
Esports Insider Says: This is a fantastic appointment for the Houston Outlaws as they bring in Hobbs, who is well experienced and successful in this field, having worked with Counter Logic Gaming. Houston Outlaws and Beasley Esports have shown ambition for the future with their latest comments, so it’s no surprise to see them bringing in the talent in their personnel to back the statement up.