ESports Professional

The next level of merchandising: We Are Nations’ push for apparel prominence

This article first appeared in The Esports Journal Edition 10 In esports, the term ‘merchandise’ or ‘merch’ refers most commonly to branded clothing. Widely exceeding team jerseys in variety, esports apparel can be an excellent revenue earner and has become an essential part of many organisations’ business models. In the current market, the same applies […]