Too often in College Athletics do the pressures surrounding our industry and higher education as a whole create a state of affairs in which administrators are overwhelmed with addressing a seemingly endless stream of issues, forcing us to spend inordinate amounts of our time focused on finding temporary fixes to nuanced problems that require much […]
In a letter written to the University of Kentucky president in July, faculty members at the school had outlined multiple steps to advance the school toward racial equity, including the removal of the name of former UK head basketball coach Adolph Rupp from the school’s arena. About a month later, John Calipari, UK’s head men’s […]
COVID-19 has drastically affected athletic revenues, beginning with the cancellation of the NCAA Men’s Basketball Tournament and with spring sports being cancelled across the country. Many conferences have now postponed fall sports, including football. The strategies available to athletic directors to make up for these budget shortfalls appear to be limited; many institutions have chosen, […]
With the looming TikTok ban, AthleticDirectorU chats with a number of social media and creative managers on a variety of topics, including lessons learned from TikTok, alternative platforms, adjusting to the constantly changing algorithms and more. How would a ban on TikTok affect your content strategy heading into the 2020-21 athletic seasons? Have you […]