Amateur

Exploring Alternative Athletic Finance Options In A Post-COVID World

COVID-19 has drastically affected athletic revenues, beginning with the cancellation of the NCAA Men’s Basketball Tournament and with spring sports being cancelled across the country.  Many conferences have now postponed fall sports, including football. The strategies available to athletic directors to make up for these budget shortfalls appear to be limited; many institutions have chosen, […]

Amateur

Expert’s Roundtable: Social Media and TikTok

With the looming TikTok ban, AthleticDirectorU chats with a number of social media and creative managers on a variety of topics, including lessons learned from TikTok, alternative platforms, adjusting to the constantly changing algorithms and more.   How would a ban on TikTok affect your content strategy heading into the 2020-21 athletic seasons? Have you […]